In Soho the first Italian Bear Chocolate site is founded. Brimming with excitement and potential the work begins immediately with the dream of bringing quality, artisanal chocolate to the heart of London
About us
Our Italian Chocolate Shops & Cafes have been serving customers in London’s West End since 2012. Over the last 14 years, our passionate chocolatiers and pastry chefs have developed all of our recipes in-house, rooted in Italian cultural heritage.
In 2015, we developed the “Triple Chocolate” concept together with special recipes, including the famous Triple Chocolate Mocha and our best-selling Chocolate Cake. These recipes have been a big hit with our customers and we’re always busy, so book your table now at either our Soho or Fitzrovia branch to avoid the queues!
Along with chocolate treats we also serve hot drinks, patisserie, Italian food and wine. If you can’t make it to one of our cafes, then check out our delivery service.
Our expertise lies in what we call "homely hospitality" where we invite you to a unique chocolate experience - Italian-style!
Our Story
How Italian Bear Chocolate became London's most recognisable chocolatiers with our famous 'triple chocolate' recipe
The entire shop needed renovation. The floor, the ceiling, everything is pulled out for a completely fresh start to create the perfect setting
No Chocolate Yet
The shop is rebuilt on the Japanese principle of Wabi-sabi using natural, simple materials, valuing quiet beauty through age and imperfection.
The final details are added
Our first shop opens in Soho and quickly becomes bustling as our customers fall in love with our chocolate, cakes and much more besides
Open For Business
Queues begin to form up the street as news spreads of our simple but delicious recipes. Italian Bear Chocolate fast snowballs to become London's most recognisable chocolatier
People can't get enough
Our 'triple chocolate' recipe goes viral and people from all over London, England and the world come to try
Really can't get enough
Italian Bear Chocolate grows into a second site in Fitzrovia. The work of building a new shop starts again
Our Second Site is Found
As before the floor, the walls, everything is pulled out for a complete refresh. The shop is rebuilt from the ground up to create the perfect chocolate setting
The Works Begin...Again
Our Fitzrovia shop opens much to the delight of locals, passers by and chocolate tourists. We carry on doing what we do best: providing London with the highest-quality chocolate